UMG Lands Prince Merch Deal!
Prince’s estate just inked a global licensing deal that grants Universal Music Group (UMG) exclusive control over utilizing his image for the purpose of merchandise and branding.
The new merchandise company Bravado will now be in charge of all retail and licensing deals. “Prince had such a unique and amazing sense of fashion and style, so it’s very important for us to follow that and come up with different product lines,” Bravado’s CEO, Mat Vlasic told Bloomberg. “We need to work with the best of the best. We’ve got some really cool ideas.“
This deal is a gold mine!