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K. Dot’s Shoe Promotes Unity!

K. Dot’s Shoe Promotes Unity!

Not only is Kendrick Lamar dope on the mic, but he is taking his brand to another level!

K. Dot is set to release his third pair of Reebok sneakers.

Previously, he dropped a shoe called the “Ventilators” which attempted to unite the Bloods and the Crip Gangs. It wasn’t an ordinary shoe, the shoe was light gray suede and featured the word “Blue” on one heel and “Red” on the other (in their respective colors).

THIS time, his new Reebok design is a black and white retro look that is meant to spread the same message.

Now more than ever it is important for individuals to come together as one. This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages,” K. Dot said in a release.

It’s pretty dope that he’s using his platform to try and unite two of the most dangerous gangs in America.

The new Reebok Club C releases on January 13, 2017, retails at $110 and will be available at Finish Line.

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