The colored mascara trend is nothing new to the modern woman. There will always be the complacent browns and blacks, but more and more colors, including: green, purple, blue, and teal have been popping up, especially on the runways during NYFW.
These playful colors are great for breaking out of the mold of the normal everyday colors and they can be used to enhance the natural eye colors. They also serve as making the eyes the focal point with any outfit. The eyes may be the gateway to the soul, but the mascara is what unlocks it. Feeling inspired? Match your new purple bag to your purple mascara.
Brands on Trend
Brands from Benefit, NYX, and others are jumping on this bandwagon and have a great following for those who are tired of everyday colors and want to do something more. Color mascara can also be used to fill in brows and give them color, but that’s another topic for another time.