For a long time, talking about men and makeup together was not very common. Most beauty products were geared towards women, but that’s all changed.
Where to Shop
Sephora and Clinique have been offering men’s beauty products. However, there are plenty of brands that cater to the makeup needs of men.
Embrace the Change
Long gone are the days of men just buying shaving cream and body wash. Today, there are concealers, beard correctors and foundation that is all geared towards men and their concerns. Beauty has continued to come a long way. Men do care about their looks and they do want decent skin. Marketing is a huge part of this trend thanks to the world of advertisements that have put more of a focus on men and their needs.